- Talk About Us - Nicolò Beretta
L'Autre Chose entrusts Nicolò Beretta as Creative Director
L’Autre Chose chooses contemporaneity and the global appeal of Made in Italy as key concepts behind the company’s current strategy of international development and expansion.
A few months after the arrival of new CEO Alice Carli, the brand’s path of growth is thoroughly reinforced with the naming of Nicolò Beretta as Creative Director of all the upper premium collections, which beyond the core segment of footwear also include the ready-to-wear, handbags and small leather goods lines.
The company controlled by Sator Private Equity Fund (with an 84% capital ratio) selected Nicolò Beretta as part of its new contemporaneity-driven business approach - a central tenet that will inform every aspect of future development with the mission of aligning the brand with global digital dynamics and evolving consumer trends.
In light of this mindset, the team is implementing a new omnichannel strategy that aims to accelerate the “time to market” pace thanks to an integrated offline & online sale system linking the monobrand boutiques with the new e-commerce platform developed in collaboration with FiloBlu.
In synergy with the 5 L’Autre Chose flagship stores in Milan, Rome, Turin, Bologna and Milano Marittima, the new multilingual site (available in Italian, English, French and German) has debuted on September 3rd with a 24/7 Live Chat and a CRM multitasking platform engaged in timely customer care as well as in managing B2B contacts. The evolution of the brand’s sales format will also lead to a modernized in-store shopping experience marked by the launch of a new “itinerant pop-up concept store” that from next October through the pre-Christmas period will bring L’Autre Chose collections into La Rinascente department stores in Rome, Milan, Turin and Florence. Moreover, a new permanent corner at Coin Excelsior in Rome will open as of September 1st.
Simultaneously, on the wholesale front, the company has signed relevant deals with the most influential e-tailers and department stores in the global fashion arena, among them Farfetch, Luisaviaroma, Tsum and Bosco dei Ciliegi. The brand’s worldwide operations will be further supported by exclusive alliances with best-in-class partners located in the geographic areas with highest business potential, with a primary focus on Asia and the United States.
A complete makeover of the collections’ concept has also begun through the lens of a faster, more dynamic and more engaging global creativity, that fully coincides with the recent in-house reorganization focused on adapting the supply chain to the principles of sustainability, transparency and flexibility at the heart of all operations.
The objective of trimming production timelines, simplifying logistics systems and accelerating the release of the collections has led the IT department to assume a key role in the process, guaranteeing centralized planning and management of all information and software technologies necessary for a synchronized coordination of online & offline business.
The contemporary approach has also triggered the acceleration of the decision making processes and executive procedures of the company - increasingly run through Direct Message Management - and the current reconsideration of the HR organization starting with the formation of a specific Omnichannel Division in charge of both retail and digital activities.
In a time when new technologies are completely revolutionizing business dynamics and consumption practices, L’Autre Chose is thus transforming into a company that moves ahead at the speed of Whatsapp. A pace that leverages on the latest developments in technology not only as B2C instruments but also as an entirely new style of enterprise - one in which companies are not measured solely on numbers but also, and above all, by people who are constantly and instantly connected to each other.