Milan Flagship Store

MILANO: The new flagship store

Milanese elegance with a French touch.The iconic building housing the prestigious Grand Hotel et de Milan located on central Via Manzoni hosts L’Autre Chose Milanese flagship, which perfectly reflects the new sophisticated and modern course of the brand.Showing a charming new concept developed by Chief Executive Officer Alice Carli and Creative Director Nicolò Beretta in collaboration with emerging architecture studio TK, the 85-square-foot flagship spans three floors and features two windows facing the iconic Piazzetta Croce Rossa.Injected with a highly feminine aesthetic exuding timeless refinement, the airy and cozy space is conceived as a couturier atelier, enabling customers to immerse themselves in the rich, multifaceted world of the brand, which perfectly matches a poetic, romantic approach with contemporary functionality.A warm walnut floor is combined with walls covered with French plaster boiserie juxtaposed to large mirrors framed with gold and precious wallpapers with a suggestive bucolic feel.A graphic metallic staircase with a Art Deco’ mood connects the three levels, all enriched with iconic interior design pieces, such as an eye-catching metallic bookcase, suede shelves, ottomans covered with luxurious Dedar fabrics and dressing rooms with a boudoir feel, which are conceived as elegant screens, showing a mix of velvet, mirror, suede and straw.The Milanese flagship carries L’Autre Chose collections, including a wide range of products, spanning from the iconic footwear to bags and ready-to-wear.